Current:Home > FinanceAlgosensey|In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -Mastery Money Tools
Algosensey|In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
FinLogic FinLogic Quantitative Think Tank Center View
Date:2025-04-08 17:37:54
In the wake of the backlash over a sponsored Instagram video,Algosensey trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (73594)
Related
- Stamford Road collision sends motorcyclist flying; driver arrested
- Bills player Von Miller calls domestic abuse allegations made against him ‘100% false’
- These struggling stocks could have a comeback in 2024
- 2023 in science: AI, the hottest year on record, and galactic controversy
- Average rate on 30
- New Hampshire casino to shut down for 6 months, could re-open if sold by owner accused of fraud
- Kansas State celebrates Pop-Tarts Bowl win by eating Pop-Tarts mascot
- School bus camera captures reckless truck driver in Minnesota nearly hit children
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Toyota to replace blue hybrid badges as brand shifts gears
Ranking
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Biden administration hands Louisiana new power to expand carbon capture projects
- 1 dead after truck hits several people in city in southern Germany
- Judge turns down Democrat Sen. Bob Menendez’s request to delay his May bribery trial for two months
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- The Air Force said its nuclear missile capsules were safe. But toxins lurked, documents show
- More states extend health coverage to immigrants even as issue inflames GOP
- Turkey reportedly detains 32 IS militants and foils possible attacks on synagogues and churches
Recommendation
South Korean president's party divided over defiant martial law speech
An ‘almost naked’ party of Russian elites brings on jail time, a lawsuit and apologies
Navalny confirms he's in Arctic penal colony and says he's fine
Alabama aims to get medical marijuana program started in 2024
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
Ex-student found competent to stand trial for stabbing deaths near University of California, Davis
Cardi B Weighs in on Her Relationship Status After Offset Split
NFL's best and worst of 2023: Kadarius Toney, Taylor Swift and more